OUR BRAND VISION


Our passion is to deliver the most innovative high-end
professional products from color to hair care pushing
the boundaries of what is possible within the beauty
industry.
 
The Professionals Choice.
A high-end modern brand for high profile salons.
 
Bringing Tomorrow’s Technology Today.
 
To be at the Premium Position in the Beauty Industry.
Delivering to the best outstanding creative hairdressers in
every city across the globe.
 
To gain the Highest Standards and be record breaking in
Education and Training, Quality & Innovation.
 
To be the Leading Beauty Products Manufacturer in the
World.
 
To look for the undiscovered & always challenge.
OUR BRAND HISTORY


2017
• A World’s first in technology. Metallics & Pastel Plus
permanent hair color collection launch.
 
• Citrus & Tropical permanent hair color collection
launch.
 
2019
• Introduction of a new technology - Cryohair treatment
system.
 
• Classic & Chic permanent hair color collection launch.
 
• HAIR PASSION presents an entire product range to
compete on the market with integration of homecare
and finishing line. The development of the HAIR
PASSION education system made up of regional
educators and academies began in 2019, in the North
of England and to be closely followed by London in
2020.

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OUR COMPANY VISION


People, Personality & Culture.
The brand essence has developed over 50 years serving the beauty industry world-wide. One single passion that has seen record breaking knowledge, unique formulations and firsts in science and chemistry.
 
The Al Khouri family moved their business to Dubai in 2013 after leaving Syria. While in Dubai they soon established the biggest hair products manufacturer in Dubai called NG Beauty World.
 
After conquering the MENA markets in 2017 they decided to challenge Europe and the rest of the world through HAIR PASSION exporting UAE’s expertise and innovations.Led by Nadi Al Khouri CEO.
 
Nadi is the face and personality behind the HAIR PASSION brand. Always thinking outside of the box, his drive and inspiration has built a world-class global portfolio of high performance products for professionals that demand the best. 
 
He sets the tone, with a reflection on excellence and a determination to build the HAIR PASSION community.Along with his brother George Al Khouri, Managing Director and father Riad Al Khouri, Chairman and R&D Head Director.
 
This special mix of talent along with a multi-cultural and cosmopolitan team with a global view has led to ultramodern, high class facilities and an innovative company built on ultra-modern technology and science, second to none and ready to inspire the future through training and education.
 
LOVE HAIR FEEL PASSION


SCIENCE & TECHNOLOGY

 
In our Dubai laboratories a team of creative-oriented
chemists, scientists and technicians from 8 different
countries and experiences, develop advanced and pure...
 


WORLD FIRST INNOVATION KERATIN INFUSED SYSTEMS 
 
 
MORE INTENSE COLOR INSIDE THE HAIR
Unique formulation open, the cuticle to allow dye
to enter the cortex. Unique formulation close the cuticle locking in the dye,
infused for a longer lasting... 


WORLD FIRST TECHNOLOGY CRYOHAIR TREATMENT

 
Unlike the traditional treatments in hair rebuilding that
use heat as the amino element to enhance the products
performance, our cutting-edge...
 
 
 

 

LOCATION & MARKETS

We are in 26 countries across 6 continents.
HAIR PASSION has been launched through regional offices
in the Americas, (Panama, and Rio de Janeiro, Brazil...
 
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